The biggest showcase of Canadian junior hockey is heading back to Quebec for the first time in a decade in 2025, and it will have a logo to match the occasion.
The Canadian Hockey League announced on Monday, December 11, that the 2025 Memorial Cup tournament would be held in Rimouski, Quebec, about 270 kilometers northeast of Quebec City and home of the Quebec Major Junior Hockey League’s Rimouski Oceanic.
Along with the announcement came the unveiling of the tournament logo. It follows the logo template the CHL has used sine 2018-19, with the Memorial Cup trophy atop a red ribbon reading “COUPE MEMORIAL CUP.” A red poppy sits with the trophy base, along with the host city and year.
The shield in the back of the logo mimics the shields affixed to the trophy each year with the winning team’s name engraved on it. The bottom of the shield also affords space for the logo of a title sponsor; from 2018 to 2023, that was car manufacturer Kia, while in 2024, it will be chemical company Dow.
The Memorial Cup sees the champions of the Western Hockey League, the Ontario Hockey League and the Quebec Major Junior Hockey League, along with the team representing the host city, gather to compete in a single round-robin. The first-place team in the round robin gets a bye into the final, and will face the winner of the semifinal between the second- and third-place teams.
The last time the tournament was held in Quebec was 2015, when it was hosted by the Quebec Remparts. A QMJHL team has hosted since then, but it was the New Brunswick-based Saint John Sea Dogs in 2022. The 2025 tournament will be the second time Rimouski has hosted it, with the first being in 2009.
The 2024 Memorial Cup will be hosted by the OHL’s Saginaw Spirit in Saginaw, Michigan — the first it’s been held in that state. Other American cities that have hosted the Memorial Cup include Portland, Oregon (1983, 1986); Seattle, Washington (1992); and Spokane, Washington (1998).