The first day of Logovember, Minor League Baseball’s unofficial monthlong celebration of rebrands, did not disappoint. The Class A Greensboro Grasshoppers today unveiled what they’re calling a “refreshed” suite of logos.
The brand update was implemented by Louisville-based Studio Simon, replacing the only mark the team has had since it became the Grasshoppers in 2005.
While the team has been called the Grasshoppers since 2005, the franchise dates back to 1902, adopting such names as the Farmers, Champs, Patriots (three times!), Red Sox, Yankees, Hornets, and Bats.
The new-look Grasshoppers will debut April 5, 2024.
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